BIJU

BIJU GROUP, a global K-beauty distribution and trading company, has once again been recognized for its global distribution competitiveness through consecutive government commendations.  The company announced that CEO Joanna Lee received a Ministerial Commendation from the Ministry of SMEs and Startups at the 2026 Seoul Small and Medium Business Convention held at DMC Tower in Seoul. 

Previously, BIJU GROUP was also honored with a Ministerial Commendation from the Ministry of Trade, Industry and Energy at the 30th Korea Distribution Awards. 

These awards recognize BIJU GROUP’s contribution to supporting the overseas expansion of Korean small and medium-sized beauty brands and strengthening the global competitiveness of K-beauty. Founded in 2022, BIJU GROUP currently exports K-beauty products to approximately 40 countries, including Russia and the CIS region, North America, Europe, the Middle East, Japan, and other Asian markets.  This year, the company also achieved the USD 10 Million Export Tower, further proving its export performance. 

BIJU GROUP works with major global retail partners such as Gold Apple, Fattal Group, TJX, and Guardian, while supporting the overseas expansion of approximately 150 K-beauty brands.  Going forward, BIJU GROUP will continue to grow as a trusted global distribution platform and support Korean beauty brands in building a sustainable presence in international markets.

Source: ConsumerTimes (Jul 02, 2026)

Link: https://www.cstimes.com/news/articleView.html?idxno=712063