BIJU

BIJU GROUP, a global K-beauty distribution company, participated in CosmoBeauty Seoul 2026 and further confirmed its potential for overseas market expansion by conducting more than 190 business consultations during the exhibition.

Marking its 40th edition, CosmoBeauty Seoul 2026 was held alongside the K-Beauty Festa organized by the Ministry of SMEs and Startups, making it the largest edition in the event’s history. Throughout the exhibition, buyers and industry professionals from around the world gathered to explore the present and future of the K-beauty industry.

Over the three-day event, BIJU GROUP actively engaged in consultations with domestic and international companies, with approximately 70% of the buyers visiting from Asia and Europe. The company also established new networks with buyers from South America, Africa, and Oceania, further expanding opportunities for global market diversification.  The company is also strengthening its position as a global K-beauty distribution platform by expanding into influencer marketing and live commerce.

Through this exhibition, BIJU GROUP demonstrated its competitiveness not only as an exporter but also as a global distribution platform company. 

Going forward, the company will continue to serve as a professional partner connecting Korean brands with international markets while supporting the overseas expansion of K-beauty brands and the development of a sustainable distribution ecosystem. 

Source: The First Media (Jun 05, 2026)

Link: https://www.thefirstmedia.net/news/articleView.html?idxno=200656